Headline PR listens to clients and gives them what they want.  

Having said that not all clients know what they want or need or even what they can expect from a PR consultancy… so it starts with a face to face meeting where options are discussed, priorities identified and budgets agreed.

From there a tailor-made PR campaign is devised covering the campaign objectives including target audience, key messages, the recommended  PR strategy & implementation timetable and evaluation & reporting methods.