CASE STUDY
A photocall for the Scottish Wedding Show, Ingliston, Edinburgh generated over £30,000 worth of space. As a rule of thumb editorial coverage is worth 2.5 times the cost of advertising, so this equates to over £75,000 £PR Value – not bad for a photocall costing under £200.
Click on the links below to
see the cuttings generated:
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Headline PR understands the need for a PR activity to be accountable and provides a range of techniques to measure the effectiveness of a campaign from the cost effective supply of press cuttings to the most detailed analysis and market research including looking at the delivery of key messages, tracking journalist opinions and reader enquiries/response.
Measurable targets will be agreed at the beginning of the campaign and evaluation reports will be provided on a regular basis.
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